You can register your brand image as a trademark. You have to finalize the most outstanding aspect of your business and the name with which you want the public to identify your product.  

Name

1. Product Name: Particular name of any product can be registered as a Trademark. For example- the iPod of Apple is a Trademark.
2. Business Name: Getting a Trademark on a business name is the safest way to avoid duplicity in the market. You can register your business name as a trademark whenever you feel the need to do so.
3. Person’s Name/Surname: You can also register any important name as a trademark if it plays an important role in generating revenue. For example- Shahrukh Khan has a Trademark in his name.
4. Abbreviations: Abbreviations such as BMW that denote brand name can also be trademarked.

Logo/Symbol

A symbol/ logo is important for any business. An impressive logo symbolizes your brand name and creates a brand image among the customers. You can apply for a trademark on such symbols as the swoosh sign of Nike and keep your brand image safe and secure.

Tagline

Taglines have always helped create a brand image. It is better to get a trademark on such taglines to create a separate brand image and save your product from getting mixed with similar products.  

Other Options

Color Mark: you can get a trademark on any unique combination of colors that symbolizes your brand or product. Cadbury has trademarked the royal blue color for its promotion and branding.

Sound Mark: Any unique sound mark such as that of Nokia tune gives a separate identity to your product. Such musical notes or sounds can be trademarked to prevent any copying by other similar brands.

Scent Mark: As mentioned above, if any unique scent mark works as a business or brand identity for your product, you can get a trademark on such scent mark as well.

Trademark Registration Fees

Trademark Registration Fees in India is not uniform as it varies according to the nature and type of business. Generally, you have to pay between INR 4500 to 10000 depending on the category of your business. At present, the fee for a sole proprietor or small business/ enterprise/ company/ LLP (with MSME registration) is INR 4500 and you have to pay INR 9000 to get a trademark for partnership/ company/ LLP without MSME registration.

Trademark Registration Online

If you wish to make your trademark registration online, it can be done by using official websites.  For online trademark registration, all you have to do is:

• Submit the required documents online
• Choose a plan and pay online 
• Submit application 
• Acknowledge and continue